Initial coin offering is a way of crowdfunding in order to raise the capital for the cryptocurrency venture. In exchange for the newly developed cryptocurrencies, bitcoin or fiat currencies are invested by the investors expecting to get a good value in the future. The cryptocurrency economy has wide acceptance and started playing a major role in the success of any blockchain business.
Blockchain technology is disrupting in many major industries as it has become a safe and secure means of transactions. Cryptocurrencies and ICO’s have become a common word among the blockchain community as funds can be easily raised in blockchain-related projects. ICO’s have the main role in funding the projects.
Only when the sufficient fund is raised, the ICO will be successful. So in order to get a better reach in the market, ICO’s are to be marketed well. The number of cryptocurrencies is increasing and hence there is a tight competition in the market. The right strategies will make ICO reach investors. The marketing should be focused on the people with a little idea about cryptocurrencies and people with little idea. Plan systematically and make the investors feel more interested to invest in your crypto project.
Draft an ICO Whitepaper
A thorough explanation of the project mentioning the legal side, the overall idea about the project and the team, etc is necessary and it will make the investors convinced that the value of the token or coin will be increased. The whitepaper will clearly define how the token is going to acquire some value in the future.
Create a website
Grab the attention of the investors to the well-optimized website. Maintaining a simple, easy to navigate and informational website will attract the investors. It will make the investors get answered for all their project related queries through the website. Giving quality information on the website will definitely bring quality traffic and thereby raise more funds.
Socialize through social media
Building a strong community will make the ICO more popular. Communicate with the target group and build trust. Social media platforms will promote ICO’s at a greater level. Through digital forums and other discussion platforms, make the ICO alive. Sharing information through social media will enhance the marketing process.
List your ICO
When your ICO event is listed in major or popular sites, it will improve the credibility of your event and will get an exposure to your ICO event. Considering the investors from different regions, there should not be any language barriers that limit an investor from accessing your ICO event.
Email marketing
Email marketing is one of the best strategies that make your ICO marketing effective. By sending bulk emails to the targeted audiences will help to reach a number of potential investors. It will make more impact, as personalized messages will reduce the gap between you and the investor and get more conversions.
Press releases and content marketing
Creating a rapport with your target audience through informational content and press releases. There are many popular websites where you can publish press releases in an effective way. Making a relationship with such high-quality websites sharing good quality content will make your ICO rightly marketed.
Search engine optimization
Listing your website on top of the search is a better idea to improve the traffic to the website and thereby benefiting your ICO event. Optimizing the on-page and off-page content we help you reach the top results.
Digital advertising
Popularizing the ICO event by advertising through digital platforms like social media and through other popular websites will give a boost to ICO marketing. IT will have a large reach among the targeted community.
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